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#CassCreativity: Creative technology in the real world: stories of entrepreneurship in (East) London
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Details
Room: 2003
Nico MacDonald
London is becoming centre for 'creative technology', in which design and art are combined with engineering and technology to prototype the future. The most exciting creatives in London are designers who are also engineers — and the engineers who are also designers — who are able not only to imagine, but properly understand how to create new products, services and environments.
Pioneering startups and scale-ups in this area include BERG, Bare Conductive, SAM Labs, ROLI, Hulger,BleepBleeps, Emotech, and Robots.io, and entrepreneurial consultants including Special Project, Made by Many, ustwo™, Alexandra Deschamps Sonsino, Duncan Fitzsimons, and Durrell Bishop.
How were the ideas at the core of these startups conceived? How these pioneers modelled and structured their businesses? What are their challenges in scaling up and financing growth? How do they do R&D and manage IP? What barriers do they face in the existing ecosystem? How can government — local and national — help them, if at all? And does the absence of strong UK political and business leadership around innovation lower the horizons for creative technologists?
Based on original research and interviews Nico Macdonald's talk will investigate these questions and make a case for creative technology — and associated manufacturing — as a ‘third way’ for London's economy.
Nico Macdonald is chief executive of the Research & Development Society and co-author of BIG POTATOES: The London Manifesto for Innovation. Previously he was Head of Innovation at the Creative Industries iNet, based in the South West of the UK. Since the late 80s he has been working in R&D and innovation in design and media. He has written extensively on for publications including the Guardian newspaper, the RSA Journal, Eye, Blueprint and Creative Review in the UK, and PRINT, the AIGA Journal and I.D. magazine in the US. He is author of 'What is Web Design?' (RotoVision, 2003).
Where
Bayes Business School, 106 Bunhill Row
106 Bunhill Row, London EC1Y 8TZ, UK