Faculty of Management Research Workshop ; Stefano Puntoni, Rotterdam School of Management

Consumers and autonomous technology: An emerging framework

Stefano Puntoni, Rotterdam School of Management

Rapid advances in robotics and artificial intelligence are transforming the economy, enabling the development of many new products and services and triggering a new wave of automation in production processes. I will review a research program investigating our relationship with technology in the dawning age of smart machines. Making examples from a series of working papers and recently published articles I will explore how important psychological processes such as social comparison, attribution, uniqueness motives, and self-awareness can help us understand how consumers react to, and think about, intelligent machines.

Please contact faculty administration should you wish to attend.

Stefano Puntoni is professor of marketing at the Rotterdam School of Management, Erasmus University, in the Netherlands. He joined RSM after completing a PhD in marketing at London Business School and a degree in Statistics and Economics at the University of Padova, in his native Italy. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Management Science, and has been featured in media outlets such as Harvard Business Review, The Times (of London), and the Wall Street Journal. Most of his ongoing research investigates how new technology is changing consumption and society. He is a former MSI Young Scholar, a current MSI Scholar, and the winner of several grants and awards. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Consumer Psychology, as well as the International Perspectives Director at the Association for Consumer Research. Stefano teaches in the areas of marketing strategy, brand management, and decision making. The Financial Times named him a “Professor to Watch”. His jokes are funny but not as funny as he thinks.