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No-one can predict the future and we can’t predict the ultimate effect of any actions we take.
What’s your Competitive Advantage? sets out an approach to managing change that reflects this complex reality. Built on insights from research into value creation and complex systems the book explains seven value
creating strategies and the practices and change processes they require.
Paul Raspin PhD in Strategy
Management, Cranfield School of Management. Visiting senior fellow at Cass Business School teaching strategy and finance on executive MBA programmes. Founder of Stratevolve, a niche strategy consulting firm.
Cliff Bowman Professor of Strategic Management at
Cranfield School of Management.Previously the Dean of the School of Management and Director of Graduate Programmes, and is a past Chairman of
the European Case Clearing House.
Cass Business School, Aldersgate site
200 Aldersgate - Main Lecture Theatre
200 Aldersgate Street, Second floor, London EC1A 4HD, Great Britain (UK)